Set against a backdrop reminiscent of a 1960s war room with vintage sci-fi equipment, the commercial channels the eerie charm of "The Twilight Zone” and takes a fun dive into the imaginative. A Rod Serling-like spokesman delivers a message that eerily foreshadowed global events, making the commercial feel prescient upon its release in early 2020. Creative developed by Anheuser-Busch’s in-house marketing team and produced by Media Monks.

This project, showcases Dax's ability to direct and elevate creative concepts with a bold and distinctive flair. The commercial's unique approach ensured that it stood out as the most "out there" piece under Anheuser-Busch's marketing umbrella at the time, pushing boundaries and engaging audiences with its compelling narrative and retro-futuristic aesthetic.