Imagine 'Napoleon Dynamite' meets 'Stranger Things'—a nostalgic journey through the quirks and quibbles of retro tech. This commercial not only racked up over 14 million views on Samsung’s YouTube but also received widespread acclaim in the comments. Although it was taken down at the end of 2021 due to contract expirations, the success of this project underlines the power of creative storytelling to engage a massive audience. Collaborating once again with the innovative Sef Tedder and Joseph Kiers from BMB agency, this project was a delightful reunion and a testament to our ability to turn nostalgic charm into viral marketing success.