Fun Shui Studios proudly showcases the directorial work of our founder, Dax Martinez-Vargas, in the charming holiday campaign for Meijer Grocery Store. Collaborating with the Distillery Project and produced by Reform School, these three festive spots were crafted to resonate with the Midwestern spirit, celebrating the joy and warmth of the holiday season.

Each 15-second spot demonstrates Dax’s exceptional ability to weave heartwarming stories in a remarkably concise format, leaving just 12 seconds for storytelling after accounting for Meijer's branding elements. This efficient and effective storytelling captures the essence of the holidays, connecting deeply with the typical Midwest consumer preparing for festive gatherings.

The success of the previous year's campaign, also directed by Dax, led to a continued partnership with Meijer. Such was the impact of the original six spots that three were reused the following year due to their popularity, underscoring the lasting appeal of the content. Notably, the carolers from one spot became a beloved element, featured again due to their strong reception from both Meijer and its customers.

This work exemplifies the high-quality, emotionally engaging content that Dax can bring to life, even when working within strict time constraints. While Fun Shui Studios was not involved in the creative development or production of this campaign, Dax’s directorial role highlights the expertise and creative sensitivity that our studio could bring to similar projects, making us a valuable partner for businesses aiming to create memorable and effective advertising content.