Directed by Fun Shui Studios founder, Dax Martinez-Vargas, the Robinson's Squash'd commercial showcases the exhilarating versatility of adding a burst of fruit flavor to any drink. Filmed in Cape Town with a dynamic, fluid camera movement reminiscent of a hummingbird, the advertisement brings to life the product's multiple use cases in an engaging, whimsical manner.

The commercial captures the Squash'd bottle as it journeys from an office worker to tennis players and finally to young women in a vintage car, illustrating the ease and fun of flavoring water on the go. Each sequence is ingeniously linked through a continuous, seamless flow, utilizing advanced filming techniques involving a Steadicam, crane, and Russian Arm car, emphasizing the product's mobility and appeal.

Production challenges were met with innovative solutions, such as a custom water bottle gag by Kevin Phipps, a renowned production designer known for his work on "Eyes Wide Shut" and "Troy". This attention to detail ensured that every frame, made the Squash'd squriting bottle appear more enticing and special.

Set to an upbeat tune by NYC band Chromeo, this commercial not only highlights the practicality of Squash'd but also elevates it to a must-have lifestyle accessory for the modern, active individual. The campaign, developed for Robinson's by the prestigious British agency BBH, demonstrates Dax Martinez-Vargas's adeptness at creating compelling content that stirs genuine consumer interest and desire for the product.